Tom O'Neill

Wednesday, August 06, 2003



Tom O'Neill Marketing Professional

Thomas F. O’Neill, III
2200 Agnew Road #305
Santa Clara, CA 95054
Phone 408.980.1455 /

What I can do: I’m an experienced Marketing/Product fellow who has grown with the changes in the computer industry over the past 20 years, which means that I’ve proven myself to be a fast learner of new technologies, products, and business models. I’ve done a lot of things and am looking for my next challenge. Take a look at what I’ve done over the last years:

Outbound Marketing:
• Developed and Produced Product Marketing Collateral
• Developed and Produced Corporate Presentations
• Designed Demand Generation pieces for Start-up Companies with Direct Sales Forces
• Press and Public Relations (Press Releases, White Papers, Placement Pieces)
• Developed and Produced Product Introduction Road Shows
• Trade Show Participation and Management from Start to Finish (booth placement and messaging, set-up, tear-down, product presentations)
• Handled and presented during Major Customer Visits
• Performed competitive analysis with competitive products
• Developed and Implemented Initial Pricing and Modifications
• Developed and Implemented Demand Generation for Channel Partners

Inbound Marketing:
• Developed and Refined Market Requirement Documents for Hardware Products, Software Products, and Large Company processes and procedures
• Hands-on communicator between customers and developers (Make Engineers think like Customers!)
• Developed internal training classes for assigned products
• Evangelist for assigned products, both hardware and software
• Designed and developed sales training classes for product introductions
• Served in many cross-functional product teams to produce products on time, under budget, and with desired features and enhancements
• Review and add to over-all product completeness (documentation, package design, Bill of Material completeness)
• Managed and enhanced relationships with Third-Party/Partner organizations

Areas of Expertise:
• Computer Networking, from LAN to WAN to Internet (where networking doesn’t even need wires!)
• Computer Storage, from add-on Storage Subsystems to NAS to SAN
• Computer and Server Configuration, Maintenance, and Monitoring products
• Internet Data Management Devices and Software
• Getting all portions of an organization to Think Like Customers!

Where I’ve Done It:
• Allot Communications
• Auspex Systems
• Storage Dimensions/Artecon
• Network Computing, Inc/Seagate Software
• GRiD Systems
• Santa Clara Systems/Novell
• EXO Computers


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